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*THE 4 PHASES TO BUILD A HUGE MLM BUSINESS.*

 *1) FRAGILE.* 

This Phase is the first period of time that you and your fledgling downline will go through, and it can be a rough one.

This period of time is where you are new, and really don’t know the business, your skin is not 2 inches thick, you have no prior experience in MLM, and you are on a major learning curve, and you will make mistakes.

This is where you are actually developing your belief and trust in the industry, and many things can shake your focus and belief.

In the Fragile stage is where most people quit, as they cannot take the Negatives and Disappointments that are innate to MLM and entrepeneurism, but their problem was NOT the negatives, but their lack of understanding how to take them and what was REALLY happening with that kind of response.

 *2) SOLIDIFYING.* 

This second phase is where you have grown beyond the Fragile phase, and now your group is starting to grow more solid and be more consistent in Volume and paychecks. In the Solidifying phase, you start to see some Leaders emerge, and volume becomes solid and steady, as well as paychecks start to get steady and consistent.

When your group moves into this phase, you will know it and sense it as well. Your leaders will start to experience success as well as you and it is consistent, and you will see some leaders start to create their own identity in this business.

 *3) MATURE.* 

This phase is where the big money starts showing up. You can make a living in the solidifying phase, a nice one, but this phase is where the big checks start showing up, and show up they do. Not only for you, but also your leaders as well.

This phase is where you start to have “Layered Leadership" and that simply means you have Leaders in layers in your downline in many legs, and they now start to have Leaders showing up in their group as well. And the numbers in your group now number in the thousands, and many are active Leaders.

 *4) ROCK SOLID.* 

This is the “WEALTH CREATION" Phase. This phase is where Wealth is created and accumulated and Millionaires roll up in this business.

This phase is where no matter what you do, you cannot mess up your business, and it will continue on in the event of your death.

The Rock Solid Phase is where also you have many Mature “Pockets" of distributors in your group, and now you have Mature Leaders that have big groups and many layers of Leadership.

Many people get close to this phase but never achieve it as they lack the Leadership skills to take it to this level…and many are close to it, but yet don’t understand it is that last 10% effort that most never give that determine the Rock Solid phase.

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